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Terms of Service

Last updated: September 11, 2026

Badala is a multi-workspace team inbox operated by Bricks Marketing LLC for handling customer conversations over WhatsApp, Instagram, and support tickets. Organizations may connect only accounts they own or are authorized to manage. These terms describe the conditions under which your workspace may use Badala and the limits on what Badala does.

Eligibility

Badala is available to businesses across industries, not only to the operator's employees or affiliated companies. A business may request its own workspace through Get started. Workspace activation follows a review of its requirements and agreement on a business subscription. Each business administrator manages access for its authorized teammates.

Access is granted at the discretion of Bricks Marketing LLC to authorized members of a workspace. Access can be revoked at any time without notice.

Acceptable use

While using Badala, you agree:

  • To comply with the WhatsApp Business Platform terms, the Instagram Platform Policy, and Meta's messaging and commerce policies on every message you send. Instagram replies must follow Meta's applicable messaging windows, and you must not send unsolicited Instagram DMs.
  • To honor opt-out requests promptly. Marketing audiences exclude opted-out contacts automatically, but if a contact tells you to stop in conversation, set their marketingConsent=false immediately.
  • To not impersonate other employees, contacts, or third-party brands.
  • To not use Badala to send unsolicited bulk messages outside of approved templates and opted-in audiences.
  • To keep your password secret and not share access tokens. If you suspect compromise, reset immediately.

Outbound webhooks (integration)

Outbound webhook URLs your workspace configures receive copies of inbound messages and other event data. Whoever operates the URL must be authorized to handle that data on behalf of your workspace. Do not point webhooks at endpoints you do not control.

WhatsApp messaging fees

Conversations and template sends incur Meta charges per the WhatsApp Business Platform pricing. Those costs are billed to the Meta Business Account and are the responsibility of the company that owns the WhatsApp number.

No warranty

Badala is provided "as-is". Bricks Marketing LLC makes no guarantee of uptime, message delivery latency, or feature stability. Meta's WhatsApp and Instagram platforms are third-party services whose availability is outside our control.

Limitation of liability

Use of Badala is at the user's own risk. Bricks Marketing LLC is not liable for indirect, incidental, or consequential damages arising from use, including lost revenue, lost data, or service interruption.

Termination

Bricks Marketing LLC may suspend or terminate any user's access at any time. On termination, the user retains no rights to data within Badala beyond those described in the Privacy Policy.

Governing law

These terms are governed by the laws of Kuwait. Disputes will be resolved in Kuwaiti courts.

Contact

Questions: [email protected]. Live version of this document: docs.badala.app/terms.