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Privacy Policy

Last updated: May 8, 2026

Badala is an internal communication tool operated by Bricks Marketing LLC (Kuwait). It is not offered as a service to third parties. This page describes what data Badala processes when employees of Bricks-affiliated companies use it to communicate with their own customers via WhatsApp.

Who we are

Badala is operated by Bricks Marketing LLC. Contact: [email protected].

What data Badala stores

  • Contact records for people who message any of our WhatsApp numbers — phone number, name (if shared by WhatsApp), tags, notes, marketing-consent flag, and metadata about company affiliation when imported from upstream systems.
  • Message history exchanged between our agents and contacts — text, media references, timestamps, delivery status.
  • Operational logs — webhook event payloads from Meta, internal audit log of every employee action, and outbound webhook delivery logs (when a Bricks system subscribes to events).
  • Employee account data — name, email, hashed password, role, IP address, last activity. Internal users only.

What we do with it

The data is used solely to operate the inbox: routing inbound messages to the right teammate, sending replies, syncing contact records to internal systems (CRM, ERP), and compliance with WhatsApp Business Platform terms. We do not sell or share data with third parties for advertising or analytics.

Data sharing

  • Meta Platforms (WhatsApp Cloud API) — every message we send or receive is processed by Meta's infrastructure as the underlying messaging carrier.
  • AWS (Mumbai region) — message and contact data is stored in AWS-hosted PostgreSQL and S3 in ap-south-1. AWS acts as a data processor.
  • Cloudflare — fronts our domains as a CDN/edge proxy.

Marketing consent

Contacts can opt out of marketing messages at any time. Once a contact is flagged marketingConsent=false, Badala excludes them from every broadcast, regardless of audience filter. This is enforced server-side and cannot be overridden by a teammate at send time.

Retention

Message history is retained indefinitely while the corresponding contact remains a customer of any Bricks-affiliated company. Contacts can request deletion by emailing the contact above; deletion removes the contact record and any associated conversations from Badala's database. WhatsApp itself retains its own copy on Meta servers per Meta's terms; we have no ability to delete from there.

Your rights

Contacts (the people who message our WhatsApp numbers) can request:

  • A copy of the data we hold about them.
  • Deletion of that data.
  • Correction of inaccurate fields.
  • Removal from marketing audiences.

Email [email protected] with the request and the phone number used.

Changes to this policy

Material changes will be reflected in the "Last updated" date above. The live version of this document is at docs.badala.app/privacy.